Mere seconds after Meghan Markle steps out of a car, one stiletto-clad foot after the other, she sets in motion an extraordinary chain reaction across the globe.
Fashion bloggers frantically identify every garment she’s wearing — from her jeans to her jewellery — ringing designers, ateliers and stores from Cardiff to Canada.
Once those details are posted online, shops, from exclusive Stella McCartney to Marks & Spencer, are bombarded by shoppers desperate to get Meghan’s look.
The outcome is always the same. Every item Meghan is wearing sells out, usually within minutes, sometimes seconds, of her appearance — cheaper copycat items, too. Websites frequently crash under the strain.
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